One of the main objectives of companies that implement SEO strategies is to improve visitor traffic and increase sales. However, many of them do not know how to manage these advantages well and do not take full advantage of the benefits of SEO.
First of all, we must look for quality SEO traffic, that is, attract clients interested in our subject and have more possibilities for growth. Therefore, in any SEO strategy, a specific target audience must be set to have better opportunities to improve search engine positioning.
How to get quality SEO traffic?
The first step in getting leads is knowing their needs. With this information, we will know what type of content we can offer them and which ones will impact and interest them the most. Likewise, we must understand their lifestyle and more personal information about them, such as their age, language, tastes, etc. This section can be divided into phases concerning the process of buying/selling products or services:
- SEO in the discovery phase: Once we have captured a client, this phase begins to get to know them more in-depth. In this phase, the content should be more educational.
- SEO in the consideration phase: If we reach this stage, it is good news because we will have ensured that the client is sure that they will receive a solution to their need from our company. We can offer you this solution directly through the content, or you have discovered it yourself thanks to the means we provide you on the web. In this phase, the contents must be more concrete and specific to delimit the theme and style of the company.
- SEO in the decision phase: This phrase refers to the final decision of the client when buying our products or services. In this phase, keywords are essential, both the most demanded and those with a lower search volume, since they will be in charge of attracting customers and clarifying their doubts. We must bear in mind that the client already knows what the solution we offer with SEO is to do more exhaustive searches. It would not be harmful to include real cases or practical examples.
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