Predictive models are increasingly used because they make it possible to predict strategic events and quantities for companies. Based on established knowledge, these models...
In the era of digitalization , customers expect more and more control over their journey. This transformation disrupts the customer relationship with increasingly autonomous...
In the business field, the year 2021 marked a decisive technological transformation. Digital tools went overnight from being a recommended innovation to an essential...
In recent years, new technologies have revolutionized business functions. Automation of the production process, rapid data collection, communication, resource management, etc.
No sector of the...
You will no longer be those who believe that a satisfied customer will necessarily become a loyal customer.
Satisfaction remains punctual and varies from one...
Mobile marketing or m-mobile refers to all marketing techniques related to the use of mobile terminals, mainly smartphones.
Mobile marketing has developed with the deployment...